Monday, November 21, 2011

Vera Wang LOVE + Zales

Zale Corporation and Vera Wang today announced a partnership to launch a new, exclusive collection of diamond bridal jewelry.

The new collection will be called “Vera Wang LOVE” and will offer a variety of diamond engagement rings, matching wedding bands and solitaire bridal jewelry to be available exclusively in Zale stores throughout the U.S., Canada and Puerto Rico beginning this fall.

The partnership builds on the strengths of both brands, as Vera Wang is one of the most recognized and acclaimed designers in the world, especially known for her exquisite designs of bridal gowns, and Zales, The Diamond Store, is one of the most recognized North American jewelry brands.

Each piece in the Vera Wang LOVE collection will come with a certificate of authenticity, verifying it as an original design by Vera Wang. Each ring will include the Vera Wang LOVE logo engraved on the inside of the ring and every engagement ring will include a unique blue sapphire.

“Creating a line of beautiful diamond engagement rings and bridal jewelry is a natural extension of my passion for designing bridal fashions for today’s contemporary woman,” Ms. Wang said. “I searched for a jewelry retail partner who met my exacting standards of quality and design and found Zale to be a perfect match.”

“There are two iconic names associated with bridal engagements and weddings, Vera Wang and Zale,” said Theo Killion, Zale Corporation Chief Executive Officer. “There simply isn’t another designer in the world who matches the Vera Wang name for bridal design. The exclusive Vera Wang LOVE collection will allow us to provide our customers with Vera Wang’s unmatched sense of design and the high quality our customers have grown to expect from Zale.”

The new Vera Wang LOVE bridal collection is scheduled to arrive exclusively in Zales retail stores in the U.S. and Puerto Rico in October 2011, just in time for holiday engagements, and in Peoples retail stores in Canada in November 2011.

Images via Zales.


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